If your business is doing well and has gotten this far without a website, we understand why you’d resist building one now. But the reality is that without a website you are not even operating at your full potential. Having a website is an absolute must if you want to stay competitive in today’s fast-growing market, a website is arguably the most important sales and marketing asset and acts as an eternal virtual sales rep. Still, looking for a reason why your business needs a website? We’ll give you SIX!
1. WEBSITE BUILDS BUSINESS CREDIBILITY AND LEGITIMACY
In today’s digital era, nobody wants to rely on word of mouth. A website helps your business gain reputation, credibility and legitimacy because it acts as a backbone of your online presence and gives your business a digital footprint. When a potential customer is able to go to your website at any given time of the day and learn more about your business, it inspires trust and confidence in their mind which gives you and your business more credibility.
2. YOUR BUSINESS IS NEVER CLOSED
Having a website means you are accessible to your customers 24 hours a day and 365 days a year. Even when your store or office is closed, your customers will be able to go online, know more about your services, browse through your products and can even use your chat and support function to get in touch with you. This way you are sure you’re not missing out on anything!
3. WIDER OUTREACH AND GLOBAL MARKETS
The world’s population currently stands at around 7.6 Billion, 3.9 Billion of these individuals use the internet. Owning a website makes you available in front of global markets thus ensuring a wider reach. A website has the potential to land you in front of potential clients that were not in touch with your brand before. What is important is using the right tools, appropriate keywords and best strategies for your website.
4. ORGANIC TRAFFIC & INCREASED LEADS
An SEO optimized website helps you rank higher on search engines thereby increasing the amount of free, organic and quality traffic for the business. It also results in increasing your chances of getting leads. Once people find you online, they can read about your products and services and that gives you an opportunity to increase your sales. When SEO and all strategies are used correctly, your investment will have a positive ROI.
5. IMPROVED CUSTOMER SATISFACTION & LOYALTY
Not only is a customer satisfaction leading indicator of your brand and customer loyalty but also helps you attract new customers in competitive business environments. The whole idea of a website is making you available to your customers and a çhat or support function makes that possible in a better way. For that matter, even FAQs on websites are of utmost importance since you know your industry better than anyone, it’s best to answer the questions your customer has in mind.
6. SAVES TIME
Saving time is another big reason why your business needs a website. By building an efficient website, you provide all information, FAQs, support to your customers online and thus save a large amount of valuable time that you would otherwise spend in communicating with your prospects on the phone, email or face to face chats over and over again.